If we imagine a language that can express fashion at its best, then we can surely admit that Milan is the so-called “mother-language”. Fashion in Italy started to become an icon for Europe since the 11th century when cities like Venice, Milan, Florence and Rome began to produce robes, jewelry, textiles, shoes and elaborate dresses. After Florence, Milan and Rome are Italy’s fashion capitals today. Names like Gucci, Fendi, Dolce&Gabbana represent a symbol for this niche. Italian style is known as being unique among competitors with the unmistakable elegance, exquisite fabrics and an extraordinary creativity.
What is the most known place for fashion?
When we say “Italian Fashion” we are directly referring to Milan-“Fashion Capital”. Milan is a haute couture powerhouse, where fashion can vary from catwalks and popular designers to clothes rail in weeks. If you want to shop for big names, you can visit Via della Spiga, Via Manzoni, Via Sant’Andrea, Via Montenapoleone and the most popular place, Gallerie Vittorio Emanuele II.
Sales, sales, sales…
If you want to buy as many clothes as possible at their lowest price, you should look for the so- called “end-of-season sales”. The sale times occur two times a year, according to the different Spring/Summer and Fall/Winter seasons.
Generally they are held after Christmas, January-February for winter collections and July-September for Summer collections, though the starting dates change from region to region.
If you want to follow the line in fashion, you need some cozy shoes, patience and a bit of curiosity. I know it sounds like a recipe but if you have the ingredients, you will surely have success.